Web Content Writing
As Boise State University’s online programs have grown, so has the need for SEO-optimized content on the web. And it’s probably best that the pages aren’t packed with internal education buzzwords like “outcomes” and “prospects.” I helped start the process of writing web content in a conversational tone, and using words students use and questions students actually ask. Google ranking goes up, more prospects—er, potential students—find Boise State programs and learn what they’re all about.
